Monarch Collection Inc., a provider of fashion-forward clothing for aging and physically disabled populations, announced it is piloting its new line of clothing purposefully designed for people who are unable to dress themselves with Revera – a leading owner, operator and investor in the senior living sector. The pilot program is made possible through Revera’s Innovators in Aging program, a $20M investment fund established by the company to enable seniors to live to the fullest through age-supporting innovations and start-ups.
Revera (reveraliving.com) will pilot Monarch’s clothing line with residents and care employees in long-term care homes and provide feedback to Monarch’s design team.
“This opportunity comes at an exciting time as Monarch launches its brand to market and expands its product line to bring functional comfort to as many lives as possible,” says Pat Quinn, CEO and co-founder of Monarch Collection Inc. “We passionately believe that specialty clothing should also be fashionable. With the support of Revera, we are designing and delivering clothes that allow individuals to maintain their personal sense of style, while facilitating better care because they are easier to put on and protect delicate skin.”
Monarch designs clothing for individuals who are unable to dress themselves, due to physical or cognitive impairment such as dementia, Alzheimer’s, stroke, muscular dystrophy and other conditions. Monarch’s innovative, patent-pending designs make the dressing process easier for caregivers and the individuals who wear the clothes. Monarch founders Dr. Kristine Goulet, D.C. and Patricia Quinn have tested their women’s line over the past year, working alongside professional caregivers to ensure that Monarch’s designs ease the strain often involved in dressing while incorporating fabric, colours and styles that allow wearers to look good and feel good.
Mainstream clothing and other adaptive clothing require manipulation of the body that can be painful. Monarch’s clothing solution can reduce that manipulation by as much as 75%.
The Revera/Monarch pilot program kicked off on with a Monarch Makeover held at a Revera Long Term Care home. Eight residents were each presented with a new wardrobe from the Monarch collection and given the opportunity to choose their favourite piece to model. With their hair, nails and makeup done, these smiling and radiant residents enjoyed their moment as family members, former Mississauga mayor Hazel McCallion, Revera’s Chief Elder Officer and Revera executives and employees looked on and took in the transformation.
“The residents were excited about how they looked in their new clothes and also about how easily they went on,” says Quinn. “One personal support worker commented that ’if we like to dress up and look good all of our lives, why would that change if we find ourselves in the care of others?’” Family members also expressed their happiness at finding fashionable adaptive clothing that makes dressing fun, quick and painless for everyone involved.
Monarch is an innovative company that designs specialty clothing for people unable to dress themselves. The clothing blends functional comforts with fashion to produce a dressing experience that is easy and rewarding.
Revera is a leading owner, operator and investor in the senior living sector. Through its portfolio of partnerships, Revera owns or operates more than 500 properties across Canada, the United States and the United Kingdom, serving more than 55,000 seniors. The company offers seniors’ apartments, independent living, assisted living, memory care and long term care. With approximately 50,000 employees dedicated to providing exceptional care and service, Revera is helping seniors live life to the fullest. Through Age is More, Revera is committed to challenging ageism, the company’s social cause of choice. Find out more at ReveraLiving.com, Facebook.com/ReveraInc or on Twitter @Revera_Inc.